Dissemination of information refers to communication strategies and techniques that provide information in effective ways. Dissemination may include several different types of communications platforms, such as websites, newsletters, e-marketing, print advertising, social media, presentations, etc.
Dissemination of Information
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FAQs About Dissemination of Information
What are the best ways to communicate and disseminate research and data to inform policy?
Stakeholders engaged in legislative, education, practice, payment, and regulatory policy discussions need data to help inform their decisions. Data should be presented in different formats (eg, briefs, slides, fact sheets) and at different levels (eg, academic research vs layperson language) depending on the audience. Some health workforce researchers have been advised to cultivate connections with legislative aides and to communicate research findings through social media. Others have been advised to present their data and research on a single page in short, concise bullets and easy-to-read graphics. It is important to highlight key messages and minimize less useful information.
For additional resources on using data and research to inform policy, see:
- Using Evidence to Inform Evolving Telehealth Policies (NASHP 2021)
- The Center for Evidence-Based Policy
- The Value of Workforce Data in Shaping Nursing Workforce Policy: A Case Study From North Carolina (Fraher, Nursing Outlook, 2017)
- A series of briefs on using data to inform policy (UNC Sheps Center, 2017)
- The Rural Health Research Gateway’s toolkit on dissemination of rural health research (Schroeder 2015)
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